Education is Important Because It Develops the Individual Essay

Education is Important Because It Develops the Individual - Essay Example The syllabus itself where learning to read, write, count, draw, take physical exercise, hear music, play games etc., serves to develop the mental and physical abilities. Once basic literacy and numeracy are achieved, many doors are opened for independent thought and action. The imagination expands, the world of books is available and with it, all areas of knowledge. Communication skills also grow, and with these comes the ability to relate to others and the world at large. Of great importance too, are the relationships formed with others in and outside of school. The other children, teacher, janitor, head teacher, classroom aide and so on, a great number of individuals outside of the family are now a part of the child's experience and serve to widen it.Such a world reflects society at large and the learning within is applied outside. The need to be polite to others, to respect those who help, serve or share knowledge, to learn to share, to participate and contribute, all these are vital elements within a good educational structure. Social skills developing thus are taking the child towards becoming an adult who can learn and who can contribute positively to society. Already we can see the value of education, both to the individual and the world. 'Social, emotional and beh... Recent research on social, emotional and behavioral skills suggests that by encouraging the attainment of these, 'Social, emotional and behavioral skills underlie almost every aspect of school, home and community life, including effective learning and getting on with other people' (Developing Children's Social, Emotional and Behavioral Skills: Guidance) The suggestion is that integrating such skills contributes to the individual's 'whole person' development, and their attainment is part of true education, which enables the person to reach their full potential. For example, the skills involved in self-motivation include the practice of sustained effort and learning, belief that a goal is attainable, the ability to deal with setbacks and to be proud of achievement. By using self-awareness too, a child or adult in fact, recognizes how thoughts, feelings and behaviors all interact and affect each other and devises ways to deal with this. Consider a child who discovers a talent or love for music, dance, art or books, or whatever. The good feelings this discovery bring about, encourage them to work at that talent and achieve goals, their potential in this area. Being 'good' at something then spills over into other aspects of life and learning, the confidence gained helps them towards a positivity which can only benefit 3. society. The ethic of working towards a goal, understanding how to deal with what goes wrong and still trying, makes for a rounded, fulfilled adult. Thus a structured education, in which formal knowledge-based education is underpinned by what is often described as 'emotional intelligence' is of vital importance to the individual and the wider society in

Relevance of integrated transport policies and accessibility Essay

Relevance of integrated transport policies and accessibility strategies in the development of tourism - Essay Example Consequently, there are article key factors for successful holiday and tourism public transport provision. There is need for rethinking transport policy by choosing a demand-oriented approach and realizing the importance of additional accompanying efforts in the areas of marketing, transparency and quality. Focusing on the demand side, with its individual attitudes and likings, leads to a new understanding of traffic preparation by adopting a bottom up, instead of a top down approach. Tourist places consist of a range of products and services, which the tourist guzzles, usually at the point of production. Along with these, transport is often ignored, despite the highly important input it makes to the overall tourism product both as a catalyst, providing access to and from the destination, and as a provider of tourist mobility around the desired area. The contribution of good internal convenience to destination quality and pleasure is progressively more being recognized. However, a lack of clarity regarding the division of responsibility between various destination stakeholders often affects the delivery of quality transport for tourism and leisure purposes. Moreover, there is a lack of detailed research on tourists as users of transport networks, with the result that attempts to furnish for this market may be at best poorly knowledgeable, at worst mistaken. At the same time, it is increasingly obvious that visitor destinations are under pressure to cope with larg e amounts of traffic and overcrowding, in urban areas as well as rural. (Smith, Robinson, 2006) Brighton is a town on the south coast of England and with its neighbor Hove forms the city of Brighton and Hove. The ancient settlement of Brighthelmston dates before the Domesday Book in 1086 but it emerged as a health resort during the 18th Century and in 1841, it became a desired place for day-trippers after the arrival of the railway. Brighton experienced rapid population growth reaching over 160,000 by 1961. Modern Brighton is stretching along the coast, with a population of around 480,000. 8 million tourists every year visit Brighton. The town also has a substantial business conference industry. Brighton has two universities and a medical school. The arrival of the railway in 1841 brought Brighton within the reach of tourists from London and population growth from around 7,000 in 1801 to over 120,000 by 1901. The Victorian era buildings of many major attractions including the Grand Hotel built in 1864, the West Pier in 1866and the Palace Pier in 1899. (Bullen, 2005) The land area of Brighton increased from 1,640acres(7km) in 1854 to 14,347acres(58km) in 1952, after boundary changes between 1873 and 1952. New housing estates were established in the acquired areas including Moulsecoomb, Bevendean, Coldean and Whitehawk. The major expansion of 1928 also incorporated the villages of Patcham, Ovingdean and Rottingdean, and much council housing was built in parts of Woodingdean after the Second World War. Recently, gentrification of much of Brighton has seen a return of the fashionable image which characterised the growth of the Regency period. Recent housing in the North Laine, has been designed in keeping with the area. In 1997 Brighton and Hove were joined to form the unitary authority of Brighton and Hove, which was granted city status by Queen Elizabeth II as part of the millennium celebrations

Research on Science Fiction and Ursula K Le Guin

Research on Science Fiction and Ursula K Le Guin Chapter V Summation Science fiction is a genre of literature that deals with the technological advancements of the futuristic society. It does not stop with that but also compares the well-being of the human beings with respect to the cultural, social and psychological changes that happen due to the technological advancements. The humanistic values of past, present and the anticipation of it in the future is also considered by science fiction. Humanism exists in several forms from ancient times. The presence of humanism in various forms helped humans to lead meaningful lives. Several theories in humanism helped it to evolve and fulfill the needs of human beings. The chief focus of humanism is mankind which is seen in the many works of Renaissance art and literature. It gained popularity as it appeared in literature and the popular characters in the novel elaborated the aim of humanism more than the theorists. Two such theories are Dehumanisation and Transhumanism that reveals a great deal about the scie ntific progressions of the present and the near futures human society. Understanding the past and present science fiction reveals the future and nature of humankind in a technically advanced society. The presence of artificial or alienated setting of the universe in science fiction clearly questions the spirit of being human. The adverse effects of technology in the future world of human beings could easily be found in the pages of science fiction. Technology becomes the deciding factor of the fate of mankind and the universe. The artist deals with what cannot be said in words. The artist whose medium is fiction does this in words. The novelist says in words what cannot be said in words. Hence science fiction had been the essential genre of literature that gives ideas to visualize the future with a cautioning note to prepare the humankind face the consequences. Dehumanisation and Transhumanism refer to the physical and psychological changes that happen in the technically evolved sop histicated society. The study focuses to serve as an eye opener for the society to be aware of the importance of Science Fiction in projecting the most possible future and the adverse effects of technology that affects both the physical and psychological peace of the human society. The first chapter unveils the origin, history and evolution of Science Fiction and also gives a brief introduction about American Science Fiction as an exclusive genre of literature. The presence of Humanism in literature from its onset is also discussed in the first chapter. The evolved humanism is known as transhumanism that bothers only about human happiness irrespective of other factors. It is the possibility of fundamentally transforming the human condition with the widely-developed technology. The presence of transhumanism in fictions also gives a chance for people about the upcoming sophistication and also the possible danger. Dehumanization is the denial of humanness to other humans. It means more than the denial of basic rights. The target is on the creative aspect of an individual and affecting their psychology. Dehumanisation in Science Fiction is unintentional as most often the humans are affected by the technical advancements. Dehumanization influences psychological lite rature and portrays the struggle of the human beings in the dominating technical world. It is wise to consider the fictional setting seriously that may even become real in near future. The elements of transhumanism and dehumanization in science fiction are categorized with respect to the select novels of Ursula K Le Guin. Since the setting of science fiction is believed to be the near possible future, transhumanistic and dehumanisation themes in Science Fiction have larger impact than other possible genres of fiction. The chapter proceeds to introduce Ursula K Le Guin, one of the prominent authors of Science Fiction. Le Guins influence on her contemporary and other writers were also focused keenly as she is one of the early writers of SF. She being the first SF writer to focus on the gender issues in SF, a keen importance is also given to the role of gender in her novels. In contrary to the opinion of borrowing the devices from the early authors, she has invented the fictitious comm unicative device which was used by her successive SF writers. The plot summaries of all the select novels have been encompassed. The chapter discloses about the theories of Transhumanism and Dehumanisation. The relevant literature reviews are analysed and included in the first chapter. The unique technical features of Le Guins SF novels are also given due importance. The second chapter Across the Universe brings in a new insight about the theories of Transhumanism and Dehumanisation with regard to Science Fiction. It focuses on the significant features of Science Fiction in the select novels of Ursula K Le Guin. The scientific setting of the novels is analysed in order to relate the elements of the theories. The earlier predictions of SF and its relevance to the existing world are also discussed to validate the researchers point of view. The characters of all the select novels are studied in depth to analyse the psychological nature in a scientific or an alienated setting. Transhumanistic elements present in each novels of Guin is analysed deeply. It is applied to bring out the evolution of human beings as technical human beings in the present scenario. The technology influenced society is brought to light with the determination of the transhumanistic indicators in the select novels. The psychic nature of human beings in the SF society is also s tudied through the character depiction of Le Guins novels. Even though there are people around the normal human characters they feel alienated in artificial society where the humanity is in stake. Dehumanisation of the human beings is clearly manifested through the treatment of the characters. The application of the theories is mainly based on the setting and characterization present in the novels. The relevant physical and psychological indicators of Transhumanism and Dehumanisation in the novels are listed in the chapter. The application of the theories implies an underlying caution for the existing society about the dangers of technological developments. Transhumanism focuses on how human beings have evolved with technology and the analysis by the researcher also enables the human beings to understand the psychological changes that happen in the characters. The inner peace of the characters is disturbed by the technical advancements and it also affects the overall societal ethnicity. The themes of SF should be noted as it varies from the setting of Fantasy novels, as Arthur C. Clarke rightly points out, Any sufficiently advanced technology is indistinguishable from magic. SF novels do not attempt to imagine totally implausible technology that affects the human beings bu t only the probable advancements that would affect the nature of human society in near future. Few SF authors project the past history with advanced technologies to depict the present miseries or political turmoil of the late or present society. Science fiction focuses not only on the realities of specific problems but also symbolizes the most critical cultural uncertainties. Science fiction novels explore the possible technical revolution that tends to happen in the universe and consider essential idealistic questions about the nature of reality and the mindset of human beings. The research is significant because science fiction is the only genre that predicts how society would function differently in an imaginary future and also consider methods to make future a better place for human beings. The select novels of Ursula K Le Guin also project the inevitable changes in the present or future society and the crucial changes in the nature of human beings. The author employs a future galactic civilization loosely connected by an organizational body known as the Ekumen and considers the consequences of contact between different worlds and cultures. The characterization and technology is interlinked in the novels that project the social and cultural impact on the various related human species. The novels employ alien cultures to examine structural characteristics of human culture and society. The fourth chapter-Gateway to Future Science Fiction tends to prove the researchers point of view by projecting the necessary elements responsible for the prediction of futuristic society where the way of salvation awaits. Equal importance is given to the scenario of the present society which lays the foundation for the authors fictitious world. The chapter aims to focus on the link between the past and present to judge the future. The speculative fictions also anticipate the cultural, psychological and sociological changes that happen in the human society. The elements of the theories are applied to prove that Le Guin had spectacularly combined the past and present to predict the future of human beings. The chapter also paves way to revisit the present society and change its atrocities and reconcile in order to dwell in a better future. The final chapter concludes the study by correlating the theories of Transhumanism and Dehumanisation with the select novels of Le Guin. It summarises the second, third and fourth chapters in order to substantiate the researchers point of view. The major findings of the study are discussed and substantiated. Scope for further research on SF has also been recommended. FINDINGS The research on the select novels of Ursula K Le Guin shows that the perspective of future, technology and human lives warn the society about the impact of technology on the universe. The analysis of past and present had paved way to visit the futuristic technology. Science fiction is the cloud on the horizon which is proved by analyzing the past science fiction novels and their present relevance to the society. The present technological advancements had made the science fiction writers to project the future brave new world. The following are the findings of the research. Adverse effects of technology had Transhumanised and Dehumanised the human beings that had resulted in the theft of humanism in the future society. The change should be welcomed but the sophisticated living provided by the technology threatens to destroy the nature of being humane. The research had helped in understanding the imaginary future to make the possible future a better place for human beings. There are bot h good and bad effects of transhumanism on the society. The good effects obviously make us long for transhumanistic developments whereas the bad effects help to prepare ourselves to face the challenges posed by the technological advancements. The research serves as an eye opener for people as Le Guins select novels have greater technological elements and stands as a witness to the implication of Transhumanism. The theory of Dehumanisation is best reflected through the characters of Le Guins novels as she had depicted the psychological conflict and a sense of alienation in a futuristic society where humanity is nowhere to be found. It helps in bringing about an awareness of the term Transhumanism and dehumanization that had been applied to the select novels of Ursula K Le Guin. The study also demonstrates how the novels bring to the fore certain assumptions of transitional humanism with relevance to the present context. The novels at the same time reiterates how certain fundamental a spects of nature are changed and lead to destruction of the natural way of living. The psychological identity of the characters in an alienated society also depicts how the people would be longing for a natural life style. The society may become hostile in exploring the human condition in exile and the sense of belonging gets affected due to the possession of phenomenal developments in futuristic technology. Androgynous society depicted in a novel had explicitly Hence, science fiction is nothing but a warning text about the future possible technological advancements that reveals the present-day scenario to the lime light. The perspectives of Science Fiction literature with reference to Le Guins novels and the theories of Transhumanism and Dehumanisation have been analysed. SUGGESTIONS Science fictions with Transhumanistic theme must be a part of the syllabus and curriculum as young adults, the students should be aware of the happenings in the field of science and technology. Literature should not be treated as something unrelated to reality. Literature is basically transcriptions of human experience and hence can serve as guides in negotiating ones personal, social, moral and spiritual spaces. Curriculum should be designed in such a way that the study of literature helps students to locate their knowledge to real life contexts and to make them better persons and better workers. The teaching of science fiction should not be for mere thrill and sense of wonder but should focus on inducing awareness on how science is impacting everyones life in todays world. Everything is mechanized in the contemporary world, but in recent times, people try to move back to the traditional way of living by preferring traditional foods to the modern packed food items. This change posit ively indicates the benefits of natural living and the effects of mechanized living. Cultural and social changes also owe a great deal to the technological developments. Hence it is essential to read science fiction as a piece of providing knowledge than as a piece for entertainment. SCOPE FOR FUTURE RESEARCH The novels of Le Guin devote magnificent space for human mind and its functional attributes. Research can be done on Thinking styles presented in the novel. Another area of research can be the aspects of feminism present specifically in The Left Hand of Darkness. The utopian elements in the novels of Le Guin can be another area of research. Le Guins novels have reminiscent of Taoism and Buddhism. Hence, a research on the religious aspects of Le Guins novels can also be carried out. Style and structure of the way the novel had been written can also be analysed. Anthropological elements present in the novels is a great area of research as Le Guins father is a renowned anthropologist. Research can also be done on the hainish universe in which all the novels of Le Guin are set. Mythological elements used by Le Guin in her novels can also be analysed for future research. Native flora and fauna of all the novels of Le Guin is yet another area of research as all the novels are set in differ ent planets. Fantasy elements present in the novels of Le Guin can also be taken into account as she had used lots of fantastical elements in the novels.The themes of science fiction like artificial intelligence, alternate history,post-apocalyptic elements could be analysed. Le Guins novels could also be analysed and compared to speculative fiction.

PEST Analysis (Political, Economic, Social & Technical Analysis) Essay

PEST Analysis (Political, Economic, Social & Technical Analysis) A PEST analysis (also sometimes called STEP, STEEP or PESTLE analysis) looks at the external business environment. In fact, it would be better to call this kind of analysis a business environmental analysis but the acronym PEST is easy to remember and so has stuck. PEST stands for Political, Economic, Sociocultural and Technological. (Technological factors in this case, include ecological and environmental aspects - the second E in STEEP and PESTLE, while the L in PESTLE stands for legal). The analysis examines the impact of each of these factors (and their interplay with each other) on the business. The results can then be used to take advantage of opportunities and to make contingency plans for threats when preparing business and strategic plans. You need to consider each PEST factor as they all play a part in determining your overall business environment. Thus, when looking at political factors you should consider the impact of any political or legislative changes that could affect your business. If you are operating in more than one country then you will need to look at each country in turn. Political factors include aspects such as laws on maternity rights, data protection and even environmental policy: these three examples alone have an on impact employment terms, information access, product specification and business processes in many businesses globally. Obviously politicians don't operate in a vacuum...

Development, Influence and Impact

As parents we continue wondering if the outside influences will be a positive influence on our children as they form relationships. This paper compares the systems of the Bacteriological Model of Human Development by providing examples of the influences on a child's growth of standard and irregular development in children as well as puberty, the interaction between cognitive, physical, and psychosocial development and its ability to influence overall child development. Development The model of human development has been summarized through Erie Frontbencher one of the world's foremost professionals in the field of developmental psychology.Within the writings of Frontbencher it is understood that his belief in the development of children is not Just one thing or system; Frontbencher reports there are numerous outside influences that help mold the child's personality/character (1990). The Microsystems stands for the connotations concerning other Microsystems. For example, how the family relates to the school, church as well as to how the family interact with their peers. The Ecosystem associates the social setting that a person does not have an active role. For example, a spouse's or youth's knowledge at home possibly will be swayed by a mom's Involvements at work.For instance let's say the mom received an advancement that necessitates additional travel, this could cause an argument between she and the husband that in turns changes the communication all use with each other. When addressing the Microsystems we address the culture In which persons live. Everyone's Microsystems grows and changes over time, each continual peer group could change the Microsystems that Is unique to each person (Call, R. V. , & Caving, J. C. 2010). The Imitating of ecological actions In Dalton to the changes that occur such as divorce Is an example of the final system called the Chronometers.Influence It is clear along with the usual role of educating; schools have a larger part to play in the progress of our children. However, they cannot and should not be the only responsible fragment of our children's education/development. Along with the incorporated into the Micro-system which makes a child's Microsystems complete (Beer 2000). When communication is poor between different micro-systems, more gig risk people develop and are more unlikely to adjust in the general public. To reach the best outcomes for a child, stimulating yet active styles must be combined in the teaching method.The family is the most powerful unit of the Microsystems and such as controls how the youth performs in school. For that reason it demands that the school and the family interact to yield the best results. The family generates an inspiring atmosphere by getting involved with their children's accomplishments (Addison 1992). The parental/school collaboration exists because it is the general public that allocates all the means to the school. Furthermore, the public also defines what material and which programs will be used in the school curriculum.Unfortunately in many of our school districts children do not have an equal playing field nor do they have the opportunity to succeed as well as learn equally as individuals. One of the key reasons for this is directly traced to the child's socioeconomic standing; a family's socioeconomic status is based on family income, parental education level, parental occupation, in addition to their social status within the community. According to Frontbencher (1990), outcomes uncovered that children from upper class cultures have a better chance of success than children of low income families.In addition, upper class individuals have the chance to go to better schools with better/healthier services. However, not all children who come from poor backgrounds are assured to fail but then the following circumstances need to be accessible; there needs to be an atmosphere at home that stimulates the child to study, the family sets reasonably high expectations for their children as well as the family is involved with the child in avian fun, recognizing the accomplishments of the child and then praising the child for their effort.One of the main barriers for lower class families is the lack of ability to enroll their children in extracurricular activities, for example, after school programs, summer camps etc. I agree with Beer (2000) when stating the experience or impact the child brings with them into the classroom can be in itself an incentive or motivating factor for success. Children from poor backgrounds will try to be successful so that they can escape the difficulties that they have experienced.On the other hand, since children with upper class parents have many more opportunities than those from a lower income status, they may see no need to work hard. In this case, chance has no part to play in how well a child does in school. Need is what drives children to grab the chances that come their way. Just as it is sta ted that not all poor children will fail in becoming successful not all upper class children have had the proverbial spoon feeding. Brotherliness's biological methods are focused on the quality as well as circumstance of the child's surroundings.He states that as a child ages, the message inside these surroundings come to be more complicated. This complexity can increase as the child's physical and cognitive structures grow and develop. For example, our economy has moved from a manufacturing model to a technical model; however the designs of the office have been determined by the faith of the manufacturing work code. Adults/parents are likely to work a schedule that revolves enables workers to be free of manual labor should free them from the time, place boundary restriction which would allow more participation from parents. ImpactOur views of learning and development have changed dramatically over the past several decades. Our perspective has changed from seeing learning as an indi vidual and passive experience to recognizing learning as an active, dynamic and developmental process. We now understand learning and growth as happening surrounded by a broader context of persons, places, and natural settings. Family life in this country has taken a back seat to the needs of the workplace. Also the debt model used to decide the level of support allowed by the public to low income family's needs to be review, and revised.Adults must announce themselves to need in order to meet the requirements for help that may possibly have come about because of our national price of freedom. The more amount of failure reported means a larger amount of possible support the family could receive. If it is not enough we ask the family to demoralize themselves by taking what pride they have we expect them to have the mental strength to climb up the thread that had been thrown for assistance. The volatility and impulsiveness of family life that we have let our budget generate is the gre atest damaging force to a child's growth (Addison, 992).Children do not have the endless interaction with significant adults that is necessary for their development. According to Frontbencher we must nurture social outlooks that value work completed on behalf of children at all levels: patisseries, educators, extended family, counselors, work administrators, lawmakers. The bio ecological systems theory combines sociology and thinking, through persons, and their surroundings influencing one another. Families continue to struggle balancing work and family [micro-system and ex. system].Laws pressure and even est. the very existence of some people, for example, migrant inhabitants who cannot live together with their relatives [micro-system and macro-system]; treacherous regions or possibly schools that create wild and disloyal troposphere for families and children [micro-system and macro-system]. Brotherliness's model shows how the individual matures inside, how the person is swayed and also by identifying the affects the systems [Coloratura context]. Relationships and Interactions To have the greatest effect, supports need to be flexible, balancing one another, moving in and out of their comfort zone.Collaborating with an available set of community wide assets that support learning as well as adult influences on the child's community growth; this can be divided into direct and indirect patterns of influence. Direct influence is linked with a parent or caregivers personal intervention or guidance of a young child's social attitudes, reactions and behaviors. Indirect influence is related with a parent's or caregivers example and the atmosphere he or she creates for children to comprehend in addition to supervising social contacts.Parents and other adults influence children in both direct and indirect ways. For example, a parent could help a child Join a group of children playing a game together; this is an example of a direct influence. An indirect example could lo ok like a teacher who spent a little time counseling a specific student while other students observed; they come to the conclusion through this observation that the teacher who was spending the time with their friend is now seen as approachable. With social examples. Parents and other adults often are unconscious teachers of young children.Young children may sift through and cast off the information parents or other adults consciously try to teach them. But the pattern a parent or caregiver demonstrates in how to treat others tends to leave a more powerful and lasting impression. Practice Positive Discipline, the discipline style of parents or caregivers can have a large influence on children's social skills. Children seem to learn how to interact with others from the model their parents use with them. A very important action a caregiver can give to each child is finding playmates for their children, setting play dates for their children.Enrolling children in organized social activi ties, such as swimming, soccer, preschool, 4-H clubs, helping children achieve access to a social position by making introductions, participating in a game with other children, etc. Encouraging children to practice appropriate social interaction, such as sharing toys, asking for favors, saying please and thank you, in addition to arranging and organizing a play group that meets regularly, providing your home or yard for a play environment, giving some supervision to the play Parents and caregivers can model positive conflict resolution for children.If possible, parents and other adults should use disputes as an opportunity to teach ND demonstrate peaceful ways of negotiating and compromising to children. Parents and caregivers can step in to help children negotiate differences with others and mediate for them as needed when they are not getting along with others. Model effective conflict resolution and encourage appropriate behavior. Be a positive example of working through conflict or differences with others.Practice parental coaching, which involves varying levels of supervision based on a child's age and needs, and superseding as needed when social situations become too challenging for young child to manage. Supervision of social interactions should become less intense and less obvious as children grow older, taking place more from a distance. With older children, children can be coached on their interpersonal relationships in private and with follow-up.Coaching and supervision may inhibit social development if done harshly for example, if the parent is overly involved [poor boundaries] or uses physical force or aggressive verbal communication to intervene. Conclusion While there is no crystal ball and only hind sight is 20/20, the birth of a child signifies the beginning of a new life. New lives that are unprotected and will be subjected to several significant experiences that will play have a major influence on the growth of the child.Even though every ch ild born is different from any other we have discussed the one constant that all children need weather they come from a family of means or a family that has little to offer financially. Children are looking for the affirmations that should be present within their home and with the child/parent/ caregiver relationship. However when the person is missing that bond he or she will kook for attention in unsuitable places; and unfortunately especially in adolescence they will learn anti-social behavior, display a lack of self-discipline, as well as have the inability to provide self-direction (Addison, 1992).

Compare and Contrast the Literary Essay

Atonement follows the story of Briony Tallis, who witnesses events between her older sister Cecilia and Robbie Turner the son of her father’s housemaid. Briony’s innocence gives way to a misinterpretation of what she sees, triggering her imagination to run wild and leads to an unspeakable crime that changes all of their lives. Jane Austen’s first novel Northanger abbey tells the story of Catherine Morland, who is a nice girl, who has an overactive imagination, fuelled by her obsession with gothic novels. When Catherine meets Henry Tinley, she’s instantly smitten. But when she’s invited to his home, the sinister Northanger Abbey, she learns not to interpret the world through the pages of the vivid thrillers that she reads. There are various themes that both books have in common such as; love, guilt, shame, forgiveness, war, social class, identity, and loss of innocence. There are also similarities between characters despite the time difference between the novels. The Characters of Briony and Catherine, the two heroines, will be compared as well as John Thorpe and Paul Marshall who are cast in the role of the villains. In this essay I will explore and compare the style and language used for both novels and effects of the styles of writing used and their impressions on the reader will be analysed. In Northanger Abbey the main character is Catherine, a 17 year old who is very naive, impressionable and a bit of a fantasist who has to learn the differences between fiction and reality, false and true friends. Catherine is a fairly unremarkable young lady, living at home with her nine siblings and her parents. The Allen’s are a wealthy childless couple living next door. Before going to Bath with the Allen’s, Catherine has never been away from her family home in Fullerton for an extended period of time. Catherine’s main occupation is reading Gothic novels, particularly Anne Radcliffe’s The Mysteries of Udolpho. This leads her to imagine herself as the heroine of a Gothic murder mystery when she visits the Tinley’s at Northanger Abbey. Catherine believes what she imagines will come true, swept up in a world of birds singing, a beautiful world, however reality is different. Catherine’s views of life are tinted by the romantic Gothic ovels she often loses herself in, coupled with her inexperience and naivete within her nature, it leads to some misfortunes during her time in Bath. Catherine eventually realizes her mistake and repents her accusations of General Tilney, whom she believed played a part in his wife’s death. Catherine matures over the course of the novel and becomes more independent and proficient at assessing the true characters of those around her. Her infatuation with Henry deepens into a genuine affection, and her patience is rewarded by their marriage. Northanger Abbey is set over a season of which Catherine over time develops from being a naive impressionable young girl into a mature realistic woman. From the beginning of the novel Catherine believes that everyone is good, kind and honest like she is. This is because of the sheltered life she has lead and her willingness to see the good in people. Having learnt the ways of the world, knowing that all that glitters is not gold, people are not always what they make out to be. She learns to read people and works out that real life is very different from that in her books. While in Bath, Catherine meets and befriends two families: the scheming Thorpe’s and the wealthy, educated Tinley’s. She meets the charming, witty Henry Tinley at the ball and has growing feelings for him, she also meets, Isabella Thorpe, who is a two faced, self-centred girl, out to get what she wants at any cost. However the girls become friends and read novels, gossip and attend balls together. Briony is the main character of the book atonement. In essence, she is the author and the story is told through her eyes. Briony is the thirteen-year-old youngest daughter of three, who aspires to be a writer, like Catherine she is a heroine, fantasist, a bit of a loner, a day dreamer and she idolises older people in her life, putting them on a pedestal. Innocent Briony lives in a pleasant world, with her sister Cecilia, brother Leon, and her parents. However, her parents are often absent with her mother being ill and her father working in London. Briony is from a privileged background. The narrator refers to Briony as a little girl whose effective status is of an only child. She seeks praise and approval and looks for attention and is the baby of the family. Briony has led a sheltered life ‘bubble life’ as she is always looked after. When we meet her, she has written a play called â€Å"The Trials of Arabella† which she also attempts to star in and direct. It is clear to the reader that Briony is a girl with an extended and vivid imagination. Her reality compared to her high-demand vision of life is called nothing but â€Å"dreams and frustrations. † She entertains a high amount of self-pity when she doesn’t get what she wants and expects too much from the people and the world around her. Briony is losing her innocence from the moment â€Å"Atonement† begins. She misinterprets the motives and intentions of adult behaviour. This causes her to trigger a series of events that will have long-lasting and incredibly damaging results for the parties involved. Briony grows up to serve as a nurse in London during World War Two. She also begins to write while in London and by the end of the book we meet Briony as a 77 year old who has just learned of a terminal illness (vascular dementia). She is being celebrated by her family for her successes as a writer. It is during this final chapter that we learn Briony to be the author of our tale. Ian McEwan’s Atonement opens up with a quote (a letter) from Jane Austen’s 1818 Northanger Abbey, â€Å"Dear Miss Morland, consider the dreadful nature of the suspicions you have entertained. What have you been judging from? Remember the country and the age in which we live. Remember that we are English: that we are Christians. Consult your own understanding, your own sense of the probable, your own observation of what is passing around you. Does our education prepare us for such atrocities? Do our laws connive at them? Could they be perpetrated without being known in a country like this, where social and literary intercourse is on such a footing, where every man is surrounded by a neighbourhood of voluntary spies, and where roads and newspapers lay everything open? Dearest Miss Morland, what ideas have you been admitting? They had reached the end of the gallery; and with tears of shame, she ran off to her own room. This long quote that begins the novel is a letter to the young Catherine Morland, the heroine of Austen’s tale who is a girl that is in love with Gothic fiction that she sends the lives of people around her into a downward spiral by imagining a perfectly innocent man to be capable of doing terrible things. Catherine basically creates a Gothic tale to suit her own life. McEwan takes Austen’s theme of the process of the dangers of transferring fiction to real life. When Catherine reads the letter, she has â€Å"tears of shame. † Just like Briony, she becomes aware of her crime. Briony’s atonement for her crime is to spend a lifetime writing her novel, convicted to write it over and over and over again. Once she discovers she is dying, she is finally able to complete the book, but in a different way that she ever had before. As she sees it, she fails to have the courage of pessimism, and rewrites a fictional fairy tale in which the lovers survive. But in contrast to Northanger Abbey Atonement ends in a very vague way, In that the lovers survive but as we are made aware that Briony is in fact the author, Cecilia and Robbie are absent from her birthday celebration and the reader is left questioning whether they really survived or not. Perception, misunderstanding, and a vast imagination are characteristics that both Catherine and Brioney have in common. Catherine’s imagination is shaped by her experience reading the Gothic novels of Anne Radcliffe. Being caught up in her fantasies, Catherine still expects to encounter the same scary objects she has read about such as bloody daggers and ghostly shrouds of which may be hidden in secret places throughout the house. Even when she finds only ordinary objects such as a quilt, in place of their imagined counterparts, Catherine refuses to abandon her vision of Northanger’s mysterious history until reality imposes her to in the form of Henry’s talking-to. Austen hereby suggests in order for Catherine to see clearly things for what they are she must divorce herself from such fiction because only then can Catherine truly grow, and not mix her reality with that of the one she imagines in her head. Whereas Briony is too young to fully grasp the adult world yet old enough to presume she understands her social environment, what happens in Atonement is all created by the capability to misinterpret observation. Briony is still a child; her obsession with order, her fantasizing about playwriting and fencing, and the seriousness with which she takes her play all represent her at a point where she is too young to see the world beyond her own existence. This flaw is not her fault. It is a part of the maturing process. Most of the action that is misinterpreted in atonement takes place where some senses are obstructed or absent while others are available, such as Briony can see the incident between Cecilia and Robbie at the fountain, but she can’t hear it. Briony reads the words in the letter, but she doesn’t know what it means nor does she understand it. Briony sees Cecilia and Robbie in the library, but nobody speaks of it and finally, Briony hears Lola being raped, but can’t completely see what/who it is because it is dark. Part One of atonement is based on perception and misperception. Even the narration of the novel plays on this idea. McEwan continuously has to repeat the same episode through different perspectives so that the reader can get the whole picture to show Briony’s misconception of events as a young girl. By doing this McEwan showcases Brionys guilt and how she is trying her best to make up for what she did not understand as a child and what she struggles with as an author by presenting the story from every angle, and not just the writer’s point of view. Many of the characters in Northanger Abbey define themselves on the basis of their material wealth, they are obsessed with the acquisition and upkeep of material objects. Mrs Allen, for instance, is always worried about tearing her latest ball gown. Upon arriving in Bath, Catherine and Isabella spend a portion of each day walking around town, viewing the window displays, and Isabella is constantly comparing her attire with other women’s. General Tinley is the novel’s most materialistic character. He has devoted his life to outdoing his wealthy peers through the size, scale, and expense of his estate. Catherine is constantly asked to compare and judge the General’s possessions against Mr Allen’s upon her arrival to Northanger Abbey. Austen’s writing seems covertly critical of these attitudes, but as illustrated especially in her more famous novels – she is a satirist; this is to say her humour is always gentle, mixed with real affection for her characters and their shortcomings. They may fret about their possessions in excess, but they do so in well-meaning ways. This contrasts heavily to McEwan’s novel though inequities and injustices of social class appear throughout the novel, the most obvious example is the relationship between Robbie Turner and Cecilia Tallis. Because Briony thinks her older sister is in grave danger of falling beneath her class that she sets out to protect her. Placing social distinction above love is common sense for Briony, and her disapproval of Robbie proves this faculty to hold up in the courts. As for Cecilia, she is the only character in the story to deal with these issues head on. After realizing her unfair behaviour towards Robbie while at Cambridge together, Cecilia has the courage to announce her love for him when she defends the letter being passed around the living room for all to read as evidence of Robbie’s sex-maniac ways. Even when he is arrested, she stands by him, and soon thereafter disowns her family to become a nurse living in a terrible flat in north London. The only other person accused of the rape is the other servant, Danny Hardman. And even when his father provides a perfectly suitable alibi, it is not presented without question and doubt. Paul Marshall on the other hand, the filthy rich guest to the home who is actually responsible for the crime, is never even considered or questioned. As part of Briony’s self-administered punishment, she joins the nurses in the lower class where she sees herself as a slave. This may have been an act of repentance and nobility during the war, but its motives are questionable because by the end of the novel, Briony is admitted back up the ranks of class, having a chauffeur and a lovely flat in Regent’s park. The reader is left wondering how much has really changed in the 65 years the novel has taken place The styles of writing are different; Austen in Northanger Abbey uses formal, structured language and the sentences are longer and more complex. However this writing style makes it easier to pick up on what Austen does best which is satire. In her writing she makes fun of the upper class lifestyle, by making her heroine an ordinary girl. In Atonement, McEwan writes using informal, language, everyday conversational language and Robbie is the commoner, living with the Tallis, who have took him in and looked after him. Northanger Abbey is pre 1900 and Atonement is post 1900. The books are linked by class, love, the diversities of family life, imagination, misunderstanding and the touching life experiences that the characters have gone through. There are various themes that both novels share such as relationships and conflicts including love and romance. Letters are a primary form of communication in Austen’s novel and characters wait readily for the mail coach to arrive, for instance when Isabella waits for James to write to tell her of his father’s approval for their marriage. It provides the characters of Northanger Abbey with realistic visions of other worlds, where exaggerated occurrences happen on a daily basis. For a young woman like Catherine, reading allows her to access the kind of dramatic conflict that her own life lacks, at least until she arrives at Northanger Abbey. Similarly to this form of communication, in McEwan novel we learn the story was told through letters between Cecilia and Robbie, and even correspondence between Corporal Nettles and Briony. It leaves the question very open: Whose story is this? But McEwan plays with a layered-tradition: a story being told by one of the characters in the bhthird person, that shifts to the first person in the final section of the book when the reader realizes who the narrator is. To conclude with though both novel are excellent in their own right, I question whether the story of Atonement is real or not, It leaves the reader wondering whether or not Briony in the end sought her atonement and forgiveness for her misunderstanding as a child and the guilt that she carried for all those years and whether she was really successful in her quest. It also gets you to question whether Briony is the only guilty party or whether it should be shared to others such as Lola, for not speaking up about the alleged rape. Paul Marshall for raping an innocent girl and not admitting his wrong doings etc†¦ As the novel comes to the end many questions are still unanswered and the reader though gaining insight that Briony is the narrator it is still questionable as to who the actual author is Briony or McEwan and who is capable of telling the complete story as to what really happened? All authors are subject to their own interpretation of events. There are numerous references made to literature in McEwan’s novel, such as Robbie being a literature major that reads and understand all the classic English novels and poets. Robbie is also the innocent victim in the book. And the most obvious, Briony admits to making up the happy ending of love in her story. When Briony admits to us that it has taken her sixty-four years and countless drafts to complete her book, we have to ask ourselves: â€Å"Which is the ‘real’ one? Whereas Austen writes directly, this calls our attention to the novel’s fictional qualities: she wants us to know that we are reading a work of art For example; Austen lets us know from the very beginning of the novel that we are meant to compare Catherine with the eroines of earlier novels. Austen directly challenges the cliches of the emerging genre in order to solidify her own voice as a writer. As a reader you question what role does Austen’s memory have in the book, how does the reader differentiate between what is real and imagined. Just as Briony has told the story based on what is left of her memory towards the end of her life. But this influences our ju dgement on whether the story is accurately recited, and how much has her illness affected her memory and whether it is reliable or not. Both books have the love of literature illustrated within them. Before Atonement even starts, the reader is given a Romantic novel quote something out of Jane Austen’s â€Å"Northanger Abbey. † This sets the tone for a book that will be packed with literary allegory. Even the form of the book walks the reader through some of English literature’s historical periods such as Austen’esque Romanticism in Part One; Historical Fiction War Story in part two; Victorian or Modern Memoir in part three; and Post Modern speculation and theory in part four. Just as Austen’s description of Catherine’s overeager fantasy is clearly a mockery of many Gothic conventions, ranging from the existence of a long-suffering female victim to the overpowering of a family’s history in hidden rooms and locked chests. It can be said that with a great novel, the reader learns much about the truth. That is indeed the case with Ian McEwan and his artful masterpiece, Atonement. In due course, it is fair to say as a reader you come away from the experience having learned a great deal more about the truth. Whereas Austen’s novel the reader is able to learn that we as humans cannot escape reality by envisioning the world through how we would like to see it in our heads. We need to embrace the shortcoming that life throws at us and see things for what they truly are. Also both novels teach us that a simple misunderstanding could have a ripple effect that impacts those around us if we chose to live within a box and not try to broaden our perspectives.

Romeo and Juliet prologue Essays

Romeo and Juliet prologue Essays Romeo and Juliet prologue Paper Romeo and Juliet prologue Paper The prologue foreshadows whole story and that makes some audience sad because in the prologue it looks like there is only death and even when love accurse between two young lovers its still will be taken away because both of them at the end will die. At the beginning of the prologue Shakespeare has wrote ‘’from ancient grudge break to new mutiny’’ by writing ancient grudge Shakespeare wanted to tell us that the fight was going for a long time and by writing new mutiny Shakespeare told us that the fight is new again and it tells us that it was strong and now it might be even stronger this time. Later in the prologue in the 6th line Shakespeare writes ‘’two star crossed lovers take their life’’ by writing that hi explains us that there will two lovers and their love is marked by death this bit links back to rivalry because it tells us that even death can’t stop the feud between those two families, this then makes audience sad and confuse because their start to guess how strong is this feud. In the 8th line of the prologue Shakespeare writes’’ doth with their death buries their parent strike’’ by writing that Shakespeare foreshadows the sad end of this story and explain to the audience that the rivalry between those two families are so strong that only their children’s death could end. This bit of the prologue makes audience sad and makes them guess how sad is this story and how it have changed life of the two families. Whole prologue foreshadows that there will be allot of deaths which then makes audience sad all thou it also tells that there will be love to which then makes audience a bit happier.

Definition and Discussion of Feminist Rhetoric

Definition and Discussion of Feminist Rhetoric Feminist rhetoric is the study and practice of feminist discourses in public and private life. In content, says Karlyn Kohrs Campbell*, feminist rhetoric drew its premises from a radical analysis of patriarchy, which identified the man-made world as one built on the oppression of women...In addition, it incorporates a style of communication known as consciousness-raising (Encyclopedia of Rhetoric and Composition, 1996). See Examples and Observations below. Also, the following readings provide examples and related concepts: Seneca Falls ResolutionsLanguage and Gender StudiesSusan B. Anthony and the struggle for womens right to voteRogerian Argument Examples and Observations The following examples and observations consider feminist rhetoric through different lenses, offering more contexts for understanding. Evolution of Feminist Rhetoric In the 1980s, feminist rhetoric scholars began making three moves: writing women into the history of rhetoric, writing feminist issues into theories of rhetoric, and writing feminist perspectives into rhetorical criticism. Initially, these scholars drew on feminist scholarship from other disciplines...Once inspired, however, feminist rhetoric scholars began writing scholarship from the site of rhetoric and composition... In the midst of this scholarly activity, intersections of rhetoric and feminist studies have been institutionalized within rhetoric and composition studies, thanks largely to the work of the Coalition of Women Scholars in the History of Rhetoric and Composition, which was organized by Winifred Horner, Jan Swearingen, Nan Johnson, Marjorie Curry Woods, and Kathleen Welch in 1988-1989 and was carried on by scholars such as Andrea Lunsford, Jackie Royster, Cheryl Glenn, and Shirley Logan. In 1996, the first edition of the coalitions newsletter, Peitho, was published by [Susan] Jarratt. Source: Krista Ratcliffe, The Twentieth and Twenty-First Centuries. The Present State of Scholarship in the History of Rhetoric: A Twenty-First Century Guide, ed. by Lynà ©e Lewis Gaillet with Winifred Bryan Horner. University of Missouri Press, 2010 Rereading the Sophists We see a more community-based social version of feminist ethics in Susan Jarratts Rereading the Sophists. Jarratt views sophistic rhetoric as a feminist rhetoric and one with significant ethical implications. The sophists believed that law and truth derived from nomoi, local habits or customs that could change from city to city, region to region. The philosophers in the Platonic tradition, of course, challenged this sort of relativism, insisting on the ideal of Truth (logos, universal laws that would be acommunal). Source: James E. Porter, Rhetorical Ethics and Internetworked Writing. Ablex, 1998 Reopening the Rhetorical Canon The feminist rhetorical canon has been guided by two primary methodologies. One is feminist rhetorical recovery of previously ignored or unknown women rhetors. The other is theorizing of womens rhetorics, or what some have called gendered analysis, which involve developing a rhetorical concept or approach that accounts for rhetors who are excluded from traditional rhetoric. Source: K.J. Rawson, Queering Feminist Rhetorical Canonization. Rhetorica in Motion: Feminist Rhetorical Methods Methodologies, ed. by Eileen E. Schell and K.J. Rawson. University of Pittsburgh Press, 2010 [F]eminist rhetoric frequently occurs away from the platforms and statehouses of government. Feminist scholarship in rhetorical studies, as Bonnie Dow reminds us, must turn its attention to the variety of contexts in which feminist struggle occurs. Source: Anne Teresa Demo, The Guerrilla Girls Comic Politics of Subversion. Visual Rhetoric: A Reader in Communication and American Culture, ed. by Lester C. Olson, Cara A. Finnegan, and Diane S. Hope. Sage, 2008 A Feminist Rhetoric of Motives A feminist rhetoric of motives can recover the voices and philosophies of women in classical antiquity by restoring to feminine traits and voices the honor of a tradition (see [Marilyn] Skinner) and by granting them the human quality of agency (see, e.g., [Judith] Hughes). [James L.] Kinneavy wants to recover the positive aspects of persuasion under the heading of the audiences volition, free will, and assent, and is successful in this enterprise by borrowing for pisteuein [belief] elements gleaned from scanning forward into Christian pistis. The feminine aspects of persuading that have been denigrated as seduction can be similarly rescued through an examination of the close ties among emotion, love, adhesion, and persuasion in the pre-Socratic lexicon. Source: C. Jan Swearingen, Pistis, Expression, and Belief. A Rhetoric of Doing: Essays on Written Discourse in Honor of James L. Kinneavy, ed. by Stephen P. Witte, Neil Nakadate, and Roger D. Cherry. Southern Illinois University Press, 1992

Analysis of Stopping by Woods on a Snowy Evening by Robert Frost

Analysis of Robert Frost Stopping at the snow covered night It stops at the night covered in the snow It is a poem that works at many levels. This poem uses various literary tools to convey the deeper meaning. Instruments such as fables and images are used in a very simple way so as not to confuse the reader, but they also have a deeper meaning. For these reasons and beyond, I think that stopping Woods on a snowy night is an eternal classic, I think it is my favorite poem. One thing that Robert Frost was among all his poems was that he wrote in a way that he did not work so hard for the readers. The aim of this paper is to analyze Robert Frost's poem Stop the forest at night covered with snow from a stylistic analysis point of view. Analysis was done in graph mode, grammar mode, syntax mode and phonological mode. I also discovered the metaphor and solution that existed in this poem. This article will help you analyze Robert Frost's poetry structure and style, his theme, perspective a nd nature handling. Style is a word derived from the Latin elocution, which means Greek style and vocabulary. Style is a wider term. There are several meanings inside and outside of sentences. The specific procedure for achieving something in a certain way or method is style. In a broad sense, everything is style. The style of things and lifestyle is also a style. Style is also related to person's personality. The style reflects the idea of ​​my mind. It explains how to write and read people Robert Frost's poetry is lyrics. In the forest I stopped on a snowy night to concentrate on where there is time and draw a feeling. Many lines represent discomfort, and when he needs to go home he dislikes being pulled to the end. Frost used Murray to strengthen this uneasiness. Peace and peace are also portrayed in this poem. In addition, the lyrics usually concentrate on one thing, Robert Frost's poetry concentrates in the forest. The story poem conveys a story that includes the beginning, the middle, and the end, not focusing on a moment like lyrics. The role of Robert Frost (an unnamed person) was stopped by Woods when it stopped in the woods and was shocked by the beauty of the winter night. Robert Frost and Edward Thomas' s Chalk Pit and Stop at Snowy Night poems communicate meanings in a sense. Sense of location. The forest stopped on a night covered with snow is for the narrator to stop outside the forest covered with snow and admire the scenery and the horse. The narrator does not stay for a long time because he promises to defend. White crater involves two people talking about a nearby choke pit. - Investigate the factors that affect the pendulum pendulum - Our goal is to investigate whether the pendulum pendulum variables affect speed. Preliminary Work To find variables that affect the swing of the pendulum, I need to test all available variables. Analysis of Stopping by Woods on a Snowy Evening by Robert Frost Analysis of Robert Frost Stopping at the snow covered night It stops at the night covered in the snow It is a poem that works at many levels. This poem uses various literary tools to convey the deeper meaning. Instruments such as fables and images are used in a very simple way so as not to confuse the reader, but they also have a deeper meaning. For these reasons and beyond, I think that stopping Woods on a snowy night is an eternal classic, I think it is my favorite poem. One thing that Robert Frost was among all his poems was that he wrote in a way that he did not work so hard for the readers. The aim of this paper is to analyze Robert Frost's poem Stop the forest at night covered with snow from a stylistic analysis point of view. Analysis was done in graph mode, grammar mode, syntax mode and phonological mode. I also discovered the metaphor and solution that existed in this poem. This article will help you analyze Robert Frost's poetry structure and style, his theme, perspective a nd nature handling. Style is a word derived from the Latin elocution, which means Greek style and vocabulary. Style is a wider term. There are several meanings inside and outside of sentences. The specific procedure for achieving something in a certain way or method is style. In a broad sense, everything is style. The style of things and lifestyle is also a style. Style is also related to person's personality. The style reflects the idea of ​​my mind. It explains how to write and read people Robert Frost's poetry is lyrics. In the forest I stopped on a snowy night to concentrate on where there is time and draw a feeling. Many lines represent discomfort, and when he needs to go home he dislikes being pulled to the end. Frost used Murray to strengthen this uneasiness. Peace and peace are also portrayed in this poem. In addition, the lyrics usually concentrate on one thing, Robert Frost's poetry concentrates in the forest. The story poem conveys a story that includes the beginning, the middle, and the end, not focusing on a moment like lyrics. The role of Robert Frost (an unnamed person) was stopped by Woods when it stopped in the woods and was shocked by the beauty of the winter night. Robert Frost and Edward Thomas' s Chalk Pit and Stop at Snowy Night poems communicate meanings in a sense. Sense of location. The forest stopped on a night covered with snow is for the narrator to stop outside the forest covered with snow and admire the scenery and the horse. The narrator does not stay for a long time because he promises to defend. White crater involves two people talking about a nearby choke pit. - Investigate the factors that affect the pendulum pendulum - Our goal is to investigate whether the pendulum pendulum variables affect speed. Preliminary Work To find variables that affect the swing of the pendulum, I need to test all available variables.

International Business Dissertation Example | Topics and Well Written Essays - 1000 words - 1

International Business - Dissertation Example Introduction China has risen to become a leading player in international business. China’s rise has been gradual, since the late 1970’s to date. In prior years, China was a socialist state but in the past three decades, China has done a lot to convert itself into a consumerist economy. From the 1980’s China began to relax some of its restrictions on trade operations (Tseng & Zebregs, 2002). This relaxation of trade constraints has made China a very lucrative place for International Business. Foreign investment has had a huge impact on business development in China. This essay is going to discuss foreign investors, rules governing foreign investment in China, and how some of these rules have been relaxed to contain foreign entrepreneurs. Relevance statement The significance of this essay is that it will act as a supportive lead to people wishing to do business in China, especially foreign investors. In modern times, there has been a rush by investors to set up bus inesses in China. Competition for investment in China is very high and businessmen need to know what to expect of China’s trade regulations. ... For this reason, various works of literature have been written in a quest to understand how China has managed to get to the top of international business. As indicated earlier on in this essay, China had very strict laws on how to conduct business especially with foreigners. Nonetheless, China realized the disadvantages of such strict policies and improved its relations with international markets by initiating various government reforms towards the relaxation of trade policies. For example, Li (2001) states that the government of China did way with a provision that required all foreigners running firms in the country to locally source for raw materials. Today, foreign entrepreneurs in China are allowed to purchase raw materials form outside China, in order to facilitate the growth of their businesses. The fact that China accepts individual investors form foreign countries to operate in the country is an achievement. Previously, China only allowed investors to set up businesses by use of joint ventures. According to Graham & Harm (2006) joint ventures continue to be the most prominent form of foreign investment in China. Methodology In this essay, I will use qualitative methods such as interviews and questionnaires to collect information. I will also use quantitative techniques such as statistics to affirm the information. I will distribute questionnaires to various foreign investors in various regions in China. This will enable me get actual information on how the relaxation of various economic policies has eased foreign business in China. I will also interview government officials to find out what specific policies have been done away with, or relaxed to allow for more foreign investment. In order to obtain statistical data on the growth of foreign ventures

Personality Disorders Essay Example | Topics and Well Written Essays - 1250 words - 1

Personality Disorders - Essay Example It is this special trait of living beings which sets them apart as a class having emotions, personality, behavior, etiquettes etc. Whenever something conflicting strikes the emotional behavior of the individual, the overall personality gets affected. Once the personality disorder starts appearing in the individual and no cognizance is taken of the change in behavior, it gradually takes the shape of long term patterns, if there's no Personality disorders take the shape of long-term patterns, thus causing serious problems in relations at home and at work. Under normal circumstances, we as human beings often come across many stressful situations which results in tension like situations. As normal human beings we start taking such situations in our stride and try to come out with appropriate solutions, but a person with personality disorder finds the situation difficult to deal with. This often reflects in their relationship with people around them. Personality disorders as such do not come up suddenly like some other diseases, or due to malfunctioning of some body organs, but it is a gradual process. A major incident or accident can at times be a major reason for personality disorders, but in general such disorders start affecting the human behavior over a period of time. The Diagnostic and Statistical Manual (DSM) of the American Psychiatric Association (APA) defines personality disorder as, "An enduring pattern of inner experience and behavior that differs markedly from the expectations of the individual's culture, is pervasive and inflexible, has an onset in adolescence or early adulthood, is stable over time, and leads to distress or impairment" (Bienenfeld, 2008). This manual of APA considers personality disorders to be categorically distinct entities. Emotions can act as positive or negative stimulant for the personality of an individual. Dyck et al (2006) state that, 'human personality is a complex system, affected by positive emotional attractors (PEA) and negative emotional attractors (NEA)'. It is further stated that personality style is not determined by a single behavioral event; instead a pattern of behavior over a period of time indicates the personality of the human being. The personality traits form the basis of the five factor model ( FFM) propounded by the APA. McCrae and Costa (1990) defined personality traits as, "dimensions of individual differences in tendencies to show consistent patterns of thoughts, feelings, and actions". The basis five dimensions of FFM are defined as N, E, O, A and C (Costa and Widiger, 2002); i. Neuroticism (N): It refers to the chronic level of emotional adjustment and instability. If an individual is having high N, that signifies higher psychological distress. N includes the facet scales for anxiety, angry hostility, depression, self-consciousness, impulsivity, and vulnerability. ii. Extraversion (E): It refers to the quantity and intensity of preferred interpersonal interactions, activity level, need for stimulation, and capacity for joy. A person with this trait is found to be sociable, active, talkative, person oriented, optimistic, fun loving, and affectionate. But on the other hand if a deficiency of this dimension

Analysing a web based company Essay Example | Topics and Well Written Essays - 3500 words

Analysing a web based company - Essay Example Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design. Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of Labor Statistics). Employment in the accommodation and food services industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 million new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual average for 2003, according to the Current Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). The Total Industry Investment is $1,765,000 and the total leveraged resources are $5,900,000. Profit and average room rate at the UK's chain hotels continued to increase in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income before fixed charges (IBFC) - also known as gross operating profit - rose by 5.6 per cent to 52.81 per available room. Average room rate increased by 7.4 per cent to 95.03 in November, a similar rate of growth to the 7.2 per cent achieved during the year so far. In London, profit grew by 7.9 per cent to 82.19 per available room. London's hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a new high of 125.85. - Jonathan Langston, UK Chain Hotels Market Review November 2007 | TRI Hospitality, www.trihc.com Villa's Market in Florida Florida property values vary greatly depending on where you are buying. A four-bedroom, three-bathroom Florida villa in Tallahassee will cost around $275,000 whereas a similar property in Key West will cost nearer to $4 million. The Florida villa rental market is thriving because of the popularity of the sunshine state with tourists and also the growth of commerce-based localities such as Miami. Zoning restrictions on the Gulf and Atlantic coasts have pushed up the price of Florida villa rental in those regions. The average weekly rent in West Palm Beach is $1587 and $1431 in Miami. The lower costs in Orlando, a ready-made tenant base, means it may offer the best investment opportunities in the market for Florida villa rental. Florida has a number of the fastest growing property markets in the US with price rises of 36% in Naples and 28% in Orlando in recent years. The growth of the Florida property market has meant there has been a shortage of properties in some areas. This has been met by developers seemingly building a Florida villa on every spare piece of land they can find. The Florida property market now appears to be experiencing an overall slow-down with less developments being planned and prices growing at a slower rate. Mortgage rates are expected to rise in the future, pushing up the cost

Business to Business Marketing-SPSL Case Study Essay

Business to Business Marketing-SPSL Case Study - Essay Example Yet at the same time, personal selling is expensive. It costs a company much more to make a face-to-face sales call than it does to contact customers through a call centre or the web (Zoltners, Sinha & Lorimer, 2009.p.6). Consequently a sales force is most appropriately deployed to select customers, products and selling activities; specifically, those for which the benefit is worth the cost. When deployed to the right opportunities, an effective sales force is an invaluable asset for a B2B company; a powerful customer-facing force that can be a source of considerable competitive advantage. In Saxons case, the sales force will be by far the most relied upon department within the organization. This is mainly because they are required to deal directly with the customers and every other department within the organization relies on them to bring in the business. Typically, they are the only department which brings in money; everything else generates costs (Blythe & Zimmerman, 2005.p.252). It has been observed that a very good sales force, one that has talented salespeople who engage in the right selling activities produces at least 10 percent more revenues in the short term than an average sales force of the same force. In the long term, the revenue impact can be much greater: 50 percent or more. However, it is not a guarantee that everything will go well with Saxon once a sales force in place. Due to the criticalness and power of the sales force they become difficult to control, direct and manage. The fact that they are dominated by motivated people who bring in capabilities and values it also means that they bring egos and the need for security and meaning (Lilien & Grewal, 2012.p.522). Unlike advertising, salespeople cannot be turned on and off. Unlike a...Because the purchase is for the company; rather that for own use, the value presented in the merchandise must be seen as actual and functional as opposed to conceptual and representative (Wright, 2006.p.455). N ot all benefits associated with the brand name are emotional benefits and B2B buyers will be interested in corporate branding as this can be a sign of reliance and worth, service and extensive value when associating with a respectable and established organisation. Lastly, there is the issue of competition. In most B2B markets competition is as intense as is in B2C markets but, because consumers want different benefits than business buyers, it tends to be of a different kind, Competition in B2C markets is just as likely to be on the product and service brands as it is on price, while in B2B it is more likely to be on functional benefits offered and after-sales-service as it is on the brand or the price (Davis, 2010.p.8). Although price is important in the latter market, functionality and reliability can be crucial as a dysfunction in some way would be catastrophic in terms of lost production or disrupted services. Rivalry in B2B markets emanate from comparatively small number of organizations and organisational behaviour will be founded on such aspects as key partnerships. On the other hand, rivalry in B2C markets will emanate from multiple retailers and a variety of diverse merchandise and brands based on the consumer’s continuously var ying demands.

Dr Zhivago And Political Ideologies Essay Example | Topics and Well Written Essays - 2500 words

Dr Zhivago And Political Ideologies - Essay Example The movie encompasses the entire situation by concentrating upon the activities and condition of general public, which had witnessed tremendous changes in social, financial and cultural scenario of their country. The revolution had actually been organized against the prevailing social discrimination, injustices and inequalities in the Tsarist imperialist Russian political structure, which had given birth to the exploitation of haves-not or suppressed classes at the hands of haves or elite stratum. â€Å"For centuries, autocratic and repressive czarist regimes ruled the country and most of the population lived under severe economic and social conditions. Consequently, movements for overthrowing the oppressive government were staged at different times by students, workers, peasants, and members of the nobility.† (emayzine.com) Somehow, failure of these efforts added to popular discontent with the government’s corruption and inefficiency. In 1917 these events resulted in t he fall of the czarist government and the establishment of the Bolshevik Party, which would bestow respectable place upon workers and peasants, according to the expectations of the people. Anarchy, Chaos and Revolution: Though the revolution had brought the glad tidings regarding the implementation of the noble principles of social justice and equality, in the aftermath of the fall of age-old Tsarist imperialism, yet it failed to exhibit freedom and justice according to the high hopes established by the Russian subjects. Consequently, civil war broke out in the country, between the pro-Tsar White Army, liberals, reactionaries and land owners on the one hand, and the farmers, peasants, students, revolutionists and Bolshevik Red Army led by the Leninist-socialists on the other, turning the country into a sorry state of affairs. The movie successfully draws out the turmoil, anarchy and disturbance the people underwent at the outbreak of civil war, which laid indelible impact on the pol itical and social scenario of the country. Additionally, the civil war created unrest and chaos by destabilizing the economic activities of the masses. Thus, the movie under-analysis accurately reflects the entire socio-cultural scenario of the Soviet Russia during and after the war, which ended in the success of the Red Army and imposition of Socialist doctrine in its true spirit subsequently. The movie also throws light on the negative aspects of socialism, which had not been taken into consideration before the establishment of very first socialist governmental system in any part of the globe. The movie reveals the affects of revolution and civil war on the socioeconomic condition of the general public, the position of whom appears to become more and more miserable and pathetic because of the social evils and curses including corruption, nepotism, favoritism, embezzlement of public treasure and misuse of power, adopted by the socialists in the prestigious name of revolution. The e ntire social establishment brought uncertainty and insecurity, and thus paved the way towards the restlessness and disorder in the everyday life of the Russian people at large. The writer looks ridiculing over the u-turn taken by the Bolsheviks as soon as they are at the helm of the government. The film shows how the Bolshevik leaders and workers used to support individual freedom

Analysing a web based company Essay Example | Topics and Well Written Essays - 3500 words

Analysing a web based company - Essay Example Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design. Accommodation and food services makes up about 8.1 percent of all employment. (U.S. Bureau of Labor Statistics). Employment in the accommodation and food services industries is predicted to grow 18% between 2002 and 2012, adding more than 1.6 million new jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 total workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual average for 2003, according to the Current Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). The Total Industry Investment is $1,765,000 and the total leveraged resources are $5,900,000. Profit and average room rate at the UK's chain hotels continued to increase in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income before fixed charges (IBFC) - also known as gross operating profit - rose by 5.6 per cent to 52.81 per available room. Average room rate increased by 7.4 per cent to 95.03 in November, a similar rate of growth to the 7.2 per cent achieved during the year so far. In London, profit grew by 7.9 per cent to 82.19 per available room. London's hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a new high of 125.85. - Jonathan Langston, UK Chain Hotels Market Review November 2007 | TRI Hospitality, www.trihc.com Villa's Market in Florida Florida property values vary greatly depending on where you are buying. A four-bedroom, three-bathroom Florida villa in Tallahassee will cost around $275,000 whereas a similar property in Key West will cost nearer to $4 million. The Florida villa rental market is thriving because of the popularity of the sunshine state with tourists and also the growth of commerce-based localities such as Miami. Zoning restrictions on the Gulf and Atlantic coasts have pushed up the price of Florida villa rental in those regions. The average weekly rent in West Palm Beach is $1587 and $1431 in Miami. The lower costs in Orlando, a ready-made tenant base, means it may offer the best investment opportunities in the market for Florida villa rental. Florida has a number of the fastest growing property markets in the US with price rises of 36% in Naples and 28% in Orlando in recent years. The growth of the Florida property market has meant there has been a shortage of properties in some areas. This has been met by developers seemingly building a Florida villa on every spare piece of land they can find. The Florida property market now appears to be experiencing an overall slow-down with less developments being planned and prices growing at a slower rate. Mortgage rates are expected to rise in the future, pushing up the cost

Dr Zhivago And Political Ideologies Essay Example | Topics and Well Written Essays - 2500 words

Dr Zhivago And Political Ideologies - Essay Example The movie encompasses the entire situation by concentrating upon the activities and condition of general public, which had witnessed tremendous changes in social, financial and cultural scenario of their country. The revolution had actually been organized against the prevailing social discrimination, injustices and inequalities in the Tsarist imperialist Russian political structure, which had given birth to the exploitation of haves-not or suppressed classes at the hands of haves or elite stratum. â€Å"For centuries, autocratic and repressive czarist regimes ruled the country and most of the population lived under severe economic and social conditions. Consequently, movements for overthrowing the oppressive government were staged at different times by students, workers, peasants, and members of the nobility.† (emayzine.com) Somehow, failure of these efforts added to popular discontent with the government’s corruption and inefficiency. In 1917 these events resulted in t he fall of the czarist government and the establishment of the Bolshevik Party, which would bestow respectable place upon workers and peasants, according to the expectations of the people. Anarchy, Chaos and Revolution: Though the revolution had brought the glad tidings regarding the implementation of the noble principles of social justice and equality, in the aftermath of the fall of age-old Tsarist imperialism, yet it failed to exhibit freedom and justice according to the high hopes established by the Russian subjects. Consequently, civil war broke out in the country, between the pro-Tsar White Army, liberals, reactionaries and land owners on the one hand, and the farmers, peasants, students, revolutionists and Bolshevik Red Army led by the Leninist-socialists on the other, turning the country into a sorry state of affairs. The movie successfully draws out the turmoil, anarchy and disturbance the people underwent at the outbreak of civil war, which laid indelible impact on the pol itical and social scenario of the country. Additionally, the civil war created unrest and chaos by destabilizing the economic activities of the masses. Thus, the movie under-analysis accurately reflects the entire socio-cultural scenario of the Soviet Russia during and after the war, which ended in the success of the Red Army and imposition of Socialist doctrine in its true spirit subsequently. The movie also throws light on the negative aspects of socialism, which had not been taken into consideration before the establishment of very first socialist governmental system in any part of the globe. The movie reveals the affects of revolution and civil war on the socioeconomic condition of the general public, the position of whom appears to become more and more miserable and pathetic because of the social evils and curses including corruption, nepotism, favoritism, embezzlement of public treasure and misuse of power, adopted by the socialists in the prestigious name of revolution. The e ntire social establishment brought uncertainty and insecurity, and thus paved the way towards the restlessness and disorder in the everyday life of the Russian people at large. The writer looks ridiculing over the u-turn taken by the Bolsheviks as soon as they are at the helm of the government. The film shows how the Bolshevik leaders and workers used to support individual freedom

The Color Purple Essay Example for Free

The Color Purple Essay The novel the color purple by Alice Walker is well known for is revolutionary theme of black lesbianism. Until this novel and other leading writers touched on the subject of black lesbianism, it was viewed as dirty and unspeakable. The protagonist, Celie, brings respect and positive attributes to the idea of black lesbianism. Walker’s depicture of Celie not only relates constructive events towards lesbianism, but also journeys through the rejection of male dominance and how it brings Celie freedom. Most of Celie’s freedom comes in the form of monetary relief and independence. However freedom also comes from Celie’s change of world view; from a repressive patriarchal society and God to a gentle and softer version of religion. Walker emphasizes the oppression black women face in relationships with black men (brothers, fathers, husbands, lovers) and the bond the women must form with each other in order to free themselves. Right from the beginning of the novel, Walker introduces a hard to digest picture of rape, incest, and sexual cruelty. He never had a kine word to say to me†¦ Then he push his thing inside my pussy. When that hurt, I cry. He start to choke me† (Walker 1). This telling of rape by her father is also seen through the eyes of the reader as lacking emotion or at least the emotions such as anger and anguish that come with an event such as rape. Celie’s life begins to form into a picture of a slave’s, with her missing feelings and reactions to the horrible fates that befall her. After this rape, Celie becomes pregnant and is forced to separate with her child straight after. According to Ana Marie Fraile-Marcos who wrote a critical essay on Walker’s â€Å"womanist† representation of lesbianism, Celie’s sexual abuse becomes endemic after her two successive pregnancies and deliveries. Celie seems to accept sexual exploitation and oppression as shaping factors in her life and not only does Celie become a sexual object, her story also echoes the life of a slave. An auction scene is called to mind when Celie is told to walk in front of Albert, while he decides whether or not to take her as his new wife. Along with the physical oppression, Celie also has to endure psychological oppression due to her sexual exploitation. During Celie’s pregnancies, she had to put up with the confusing torment of her mother at the same time as her father blames her for her mother’s slow passing. Finally Celie’s mother passes cursing her, although Celie is at a loss to what she did wrong. Next to her mother’s negative affliction, Celie also curses herself and believes that she is on the road to hell for committing incest imposed on her by her father. In her mind, Celie is living in â€Å"sin without redemption† (Fraile-Marcos). The men were forces of her oppression, which made Celie turn towards women for her liberation. During her childhood, Celie was close with her sister and found a love that she would sincerely protect. â€Å"She scared. But I say I’ll take care of you. † Although Celie’s love for Nettie is a bond that lasts through the whole novel, the most important figure to influence Celie’s change in submissiveness is Shug Avery. Through uncovering the letters Nettie wrote to Celie, forcing Albert to beat Celie less, and just being the woman who did whatever she wanted, Shug was the leading character who taught Celie the beauty of sexuality. After quizzing Celie in Shug’s first stay, Shug deemed Celie a virgin due to her never having sex with someone that she loves. From that point, Shug begins to teach her about the female body, which Celie enjoys because sexuality turns from a negative and repressive force, to one that becomes exciting. Shug’s most important contribution to Celie’s self-realization is love, both sexually and spiritually† (Fraile-Marcos). Through this self-realization, Celie comes to the conclusion that she has a sister who loves her and will always write to her, and has Shug who has the intention of loving her and helping her get on her feet. All of the forces involved in Celie’s positive evolution come from the female gender, which leads Celie to her chang e in religion. Shug’s spiritual contribution to Celie’s self realization is the modification of the picture of God in Celie’s mind. At the start of the novel, Celie’s version of God was one who was a white authority figure, who only gave orders and punished the people who stepped out of line. â€Å"Okay, I say. He big and old and tall and graybearded and white. He wear white robes and go barefooted† (Walker 194). Celie’s version of God did not have time for her and saw her sufferings as something to just move on from. However, Shug soon initiates a spiritual awakening that begins with her description of God, who doesn’t have specific characteristics and instead is more a spiritual presence. God ain’t a he or a she, but an It†¦ Don’t look like nothing, she say. It ain’t a picture show. It ain’t something you can look at apart from anything else, including yourself† (Walker 195). Shug showed that God was found within everyone and everything, instead of a figure impossible to relate to. Celie’s journey dragged her from a hellish, detached exis tence to a life she could feeling pulsing through her body. After her self-revelation and freedom from oppression, Celie supported herself thorough making pants. This created an independent woman out of Celie, and taught her to rely on herself more than the people around her such as her oppressors or even Shug. Believing God was a white, despotic figure lead Celie to her rejection of the world, rejection to male dominance, and her acceptance of an unfair society. However, femininity brought Celie back to the world and showed her the kind, caring, and gentle side of life. Walker took the reader through a journey of finding Celies personal voice and also helped the reader accept and appreciate the rejection of male dominance.

Sustainability Strategies for Proctor Gamble

Sustainability Strategies for Proctor Gamble 1. Introduction: Procter and Gamble is an organization which produces diverse products, and its ambition is to reach the consumers demand. PG began in the 1911; with the theme of innovation by producing every time a different product. For every product they go through three stages. The first stage was to make innovative needed products; the second was to proceed with the successful products with suitable quantities; and the third is to have more investments of capital to enlarge the company. These three stages preserve the success of PG. PG is a multinational corporation with 156 branches in more than 70 countries. There are three main development centers, the first center is in Germany in which paper products like Always and Pampers are developed. The second is in Brussels, used to develop detergents. The last center is situated in the United Kingdom where soap and shampoos are developed. PGs environmental science department plays a unique role to ensure that their products are safe to use for the consumer as well as for the environment. Environmental safety is an internal part of the quality that PG builds into its every product. The Company is committed to produce best quality of products to refine the consumers of whole world. The companys actual performance could be deduced by looking at its 2009 Annual Report. Its worldwide net earnings for the year 2009 were 13,436 million dollar, which is 13.61% increase over the prior year. It has total assets of $134,833 million and liabilities of $71,451 million. PG has been paying a dividend for 120 consecutive years since its incorporation in 1890 and has increased its dividend for 54 consecutive years at an annual compound average rate of approximately 9.35%.This is an evidence of how much consumers demand PGs product and how this initiates the company to develop 300 brands to satisfy five billion consumers all over the world. Alan G. Lafley became chairman of PG in 2000, he made it clear that he wanted innovation across the spectrum-in how the company invents, markets, manufactures, and distributes its products. 2. Methods 2.1 Data collection methods We get the data from the documentary analysis of the PG which come from the website of the PG. The data is easy accessed in the internet. PGs annual plans are useful in the research. At the same time, we keep contact to PG via emails. They give us information on the plan of the companys development. 2.2 Issues and challenges Biases different comments of PG in massive aspects, often find data from some organization within the PG. that circumstances may cause biases, which influence comments to become less objective and even flattery. It is significant to distinguish the information because possibly comments on one aspect could go opposite and cause dilemma. Detailed resource constraints it is not difficult to find general information about PG. However, it was not easy to search details and depth objections. Although, connecting PG for details may work, yet it cannot be certain that the opinions gained from PG are 100% objective and real. Collecting from dispersive information a majority of resources is dispersive. It means much time consuming and less efficiency. Also some information may mislead ideas to somewhere wrong. 2.3 Analysis Through the analysis of companys annual report, we know the performance of PG. according to the structure and culture of PG, we can forecast the development foreground. We evaluate the approaches to management and leadership. We use the view of a manager, trying to give out a better way. We are based on management principles and analysis the existing business model. PG has a unique pattern in the business management which was widely praised by consumers. 3. Business strategy, mission and goals 3.1 Introduction PG products touch the lives of people around the world billion times a day. This happens because PG provides products of best quality to improve the lives of all consumers around the world. This results in sales, profit and value creation, between the company and the consumers in which they operate to prosper. Its business is divided into three global units: beauty, health and well being, and household care. It also makes pet food and water filters and produces soap operas. Some products of PGs brands are billion-dollar sellers, including Gillette Fusion, Always, Braun, Bounty, Charmin, Crest, Downy/Lenor, Folgers (which it reportedly plans to spin off), Gillette mach 3, Iams, Olay total, Pampers, Pantene pro v, Pringles, Tide lemon jasmine, and Wella, among others. The above products were mentioned by Robert N. Lussier(2009) in annual report 2009. The PG consists of over 138,000 employees working in over 80 countries. It began as a small, family-operated soap and Candle Company which now not only provides products but also concentrate on services of best quality and value to consumers in more than 180 countries. In PG, they are focusing their efforts on where they can make the most meaningful difference in both environmental and social Sustainability. According to Andrea Redmonds (2010) research, their dedication begins with PGs Purpose, values and principles, in which Sustainability is embedded, and manifests itself in a systemic and long-term way. They try to make their company better. 3.2 Mission and goals In 2007, PG implemented five strategies to Sustain goals for the future. In March of 2009, PG made a progress to emphasize their commitment to achieve more significant goals. The five strategies are as follows: Strategy1 Products: Delight the consumer with sustainable innovations which improve the environmental profile of the products. They have developed the market which was at least $50 billion in cumulative sales of sustainable innovation products, and products that have an improved environmental profile. Strategy 2 Operations: Improve the environmental profile of PGs own operations. An additional 20% reduction (per unit production) in CO2 emissions, energy consumption, water consumption and disposed waste from PG plants, leading to a total reduction over the decade of at least 50%. PROGRESS (percent reduction per unit production) Since July 2007 Since July 2002 Energy Usage 11% 48% CO2 Emissions 10% 52% Waste Disposal 30% 53% Water Usage 13% 52% Strategy 3 Social responsibility: Improve childrens lives through PGs social responsibility programs. Enable 300 million children to Live, Learn and Thrive. They prevented 160 million days of disease and also saved 20,000 lives by delivering 4 billion liters of pure water for the Childrens Safe Drinking Water program. Strategy 4 Employees: Engage and equip all PG employees to build Sustainability thinking and practices into their everyday work. Strategy 5 Shareholders: Plan the future by working transparently with their shareholders so that they can work with freedom to innovate in a responsible way. Beside the five strategies, they have several goals on the market. 1. Designed to Matter In PG, they focus the Sustainability efforts on improvements that matter, to make the most meaningful impact they can. 2. Purposes, values principles PGs Purpose, Values Principles formulated their shared vision, a common sets of behavior and their beliefs about the business and its potential. 3.3 Marketing strategy Many people think that multi-brand strategy will result in a situation that internal competition happens, but P G believes that the best strategy is to compete with their own product. Gary Armstrong (2009) said this is because the market economy is a competitive economy, while its opponents to develop new products to share the market. As their challenge themselves and overcome their own, so that their products  brands may occupy a different market, in order to consolidate its leadership position. 1. Differentiated brands If P Gs multi-brand strategy to be understood as simply more brands, it would be wrong. Actually the pursuit of similar products, the differences between different brands, including features, packaging, promotion, etc., to form each brand distinctive, such as Procter Gamble brand strategy so that each brand has its own development, the market will not overlap, and it will not lead to market its brand in the consumer confusion. The words above are supported by Piero Morosini (2005) 2. Manufacture of USP According to the report, USP means unique selling proposition. It is proposed by the American advertising guru Rosser Reeves (said Brent Green 2006). Marketing theory: the core of its content: Advertising should be according to the characteristics unique to the consumer for rhetoric,  and allow consumers to believe that this feature is not available to others or others not mentioned. These features can bring tangible benefits to consumers. 3. Unique way: numbers brands in one organization As Michel Philippart (2005) and Hangzhou da Xues (1994) study, multi-brand strategy is very difficult to succeed. While a single image of the brand extension strategy to facilitate the unity of management, reduce marketing costs, easy-to-be customers to accept, but it is not guaranteed, because of a branding, the easy formation among consumers  fixed image, resulting in the customers mind-set is not conducive to the extension product. 4. Overall structure: The Procter Gamble Company (PG) is divided into three main worldwide units, which are household care, beauty and grooming and health and well-being (Marketing magazine: 2009). Every units report is sent to Susan E. Arnold, who has been promoted from vice chair of PGs beauty and health department to the position of president of global business units. The beauty care section is also managed by Susan Arnold. PG has restructured its hierarchy of top executives, who include Arnold, in order to meet the changing needs of their larger, more flexible and faster-paced global business. Lafley, who is the chairman of PG, announced that PG has nearly doubled its business since 2000 with the acquisitions of the Clairol, Wella hair care businesses and Gillette. The change in structure is designed to meet the needs of a larger business that is also developing new initiatives faster than in the past (Balendu: 2007). Initially, PG managed its international operations through an international division of foreign expansion, in the same manner many other multinational enterprises. A variety of products were identified to match national differences and preferences. Consequently, a portfolio, consisting of subsidiaries, run by country general managers was established. However, this management structure may result in two basic problems. Firstly, the cost of operating these subsidiaries is high, and secondly the ferocious autonomy of national subsidiaries prevented the global roll out of new products and technology improvements (Lin, 2008: 9). Therefore, PG needed innovation in the subsidiaries management structure. It concluded that the matrix structure, in which subordinates report to more than one superior (MacKenzie, 2002:22), is a better alternative for PG, as it allows authority to be kept at lower levels. However, most firms would have some difficulty implementing this Matrix structure into their organization because it is difficult to organize multinational activities through this complex structure. For example, dual reporting can lead to disagreements and confusion and a possible overlap of responsibilities. This may result in a loss of accountability and wastes time. Through time PG has been trying to optimize its structure. The current structure resulted in a culture within PG, which was viewed as slow, conformist and risk-averse (Lin, 2008:11). This led to a decrease in productivity and an increase in inefficiency in the organization. Moreover, these factors would slow down the decision making process and reduce the competitiveness of the company. Although, the management structure of PG seems imperfect at the moment. However, the Procter Gamble Company is still a giant in the area of consumer goods and the leading maker of household products in the United States. PG operates its business in over 80 countries around the world and has approximately 300 brands in more t han 160 countries. The matrix structure helps PG develop its global business structure into more specific areas. As a result, the company has become more flexible to change within market competitions and the different expectation of PG. The final stage of completing the innovation process of management structure is to transform the formal structure and responsibilities of the company. For example, the global business units of PG were established in order to manage product development, manufacturing and marketing of their respective categories all around world. Furthermore, global business service units were established to organize with the transactional activities such as Accounting, HR, IT, etc. Eliminating bureaucracy and increasing accountability is another main objective of structure change (Bartlett, 2004: Chp 4). The Procter Gamble Companys corporate structure has been mainly dependent on worldwide subsidiaries and merging. During this time of restructuring, PG has continued its active acquisitions pace. For instance, PG entered the European tissue and towel market through the purchase of Vereinigte Papierwerke Schickedanz AGs European tissue unit and added the luxury fragrance business of Giorgio Beverly Hills, Inc. In the same year, PG returned to the South African market following the lifting of U.S. sanctions. PG has altered its geographic management structure gradually. As a result, PG has divided its operations into United States and other countries, which mainly includes four regions North America, Latin America, Asia and Europe/Middle East/Africa. PG announced a new restructuring initiative in September 1998. A key factor of this restructuring was a shift from an organization centered around the four geographic regions to one centered on seven global business parts based on product lines: Baby Care, Beauty Care, Fabric Home Care, Feminine Protection, Food Beverage, Health Care Corporate New Ventures and Tissues Towels. PG has continued to restructure and adapt to different markets and different financial situation worldwide. According to a firm press release announcing the new structure, This change will drive greater innovation and speed by centering strategy and profit responsibility globally on brands, rather than on geographies 5. PGs Culture: Culture plays an important role in any organization to run their organization well in this fast growing business world. According to Scheins theory of culture it is defined as A pattern of shared basic assumption that the group learned as it solved its problem of external adaptation and integration that has work well enough to be considered valid and therefore to be taught to new members as a correct way to perceive, think and feel in relation to those problem-(Scheins 1992, p12, italics altered). According to Schein organizational culture is the acquired outcome of group experience, as it is to a large extent unconscious. Schein considers culture to the three layer phenomenon. From figure 1 it is clearly seen that the organizational culture comprises of three layers first one is the artefacts, espoused values and underlying assumption. Artefacts Innovation culture is the mission statement of Procter and gamble organization in which they state that the consumer is boss, consumer should be the heart of all PG do from ideation stage through the purchase of the product. For example if 30 seconds with a deodorant or one minute with a disposal diaper have made a small part of your life a little bit better then PG made a difference. PG policies made the company a unique one that respect of governments and law, respects in workplace and respect in the market place (annual report of PG, 2005). PG is a multinational company and it is widely spread geographically. They maintain open work system in lots of work places around the world. Executive offices do not have doors. Leaders do not have a secretary cordoning them off. The executive floors on all the offices at Procter and gamble are open, conference room is an open round space. They made it round as a small symbol of the new approach (Lafely .A, 2000 CEO of PG). Espoused values PG is having hierarchy of company ethics principles. PVP(Purpose, Values and principles), corporate policies, worldwide business conduct standards, operating policies/procedure/practices. For over 170 years PG purpose values and principles has been guiding the way they do business and it is shown in the fig 2 below. There purpose is to provide branded products and services of superior quality and values that improves the lives of the worlds consumer. PG lives with its people and values, they recruit the finest people in the world who built organization by promoting and rewarding people without regard to any difference related to performance. Lafely said that PG have been fortunate that some of this flexible multifaceted ethics exist in our heritage. For example Procter and Gamble pioneered a system which is technician based in its manufacturing plants during the 1960s and 70s. In this system they avoided the approach in which one person assigned to do only one job. The technician sys tem still operates today and working well. To get the highest evaluation rating in PG factory, you learn how to do all the jobs on line and once you have that rating, company expect you to be that much capable of problem identification, problem solving, and innovation. This background has made it easier for company to plug manufacturing and engineering in to the innovation culture. PG CEO Lafely said in one conference that once people in our organization have succeeded at innovation then you can see the energy in the company changing. People at PG routinely says that we can do this, this is feasible and the change of attitude of the people in PG is incredible to watch. Integrity, leadership, ownership, passion for winning and trust are the main asset values of PG. By considering purpose and values they made their principles like the show respects for individual, interest of the company and individual are inseparable and innovation is the cornerstone of PG success. These are the offi cials objectives which had been espoused by the company head and it is common for PG organization all over the world. Fig 2 PVP of PG 2003 sustainability report Underlying Assumptions It consists of unconscious, taken for granted beliefs, perception, thoughts and feelings. PG are having problem relating to external adaption and internal integration. PG keep refining their products, launch model from ideas, to prototype, to development, to qualification and to commercialization. Applying this sequential practice on large scale and replicate them does not mean to eliminate judgment, thats why PG needs active leaders and a strong innovation culture. Therefore PG introduces the inclusive culture for leaders and they expected to build inclusive work environment that welcomes and embraces diversity an environment where people feel comfortable. Forced diversity training/learning process are utilized to equip leaders to values and nurture difference in management experience, style of leadership and problem solving approaches. By analyzing the PGs culture it is seen that PG is having a strong and dominant culture and that culture follows in every part of the world. Innovation is the main theme of PGs success and to bind organization culture together. 6. PGs management leadership: Innovative Management and Leadership of PG When we observe organizations and try to classify, we tend to classify them in terms of their success and describe them as highly successful, successful, struggling to succeed or unsuccessful. There are certain factors influencing their success. Management in the organizations has to perform some functions like planning, organizing, staffing, directing, leading and controlling for success. Management consists of implementation of the vision and strategy provided by leaders, coordinating and staffing the organization and handling day-to-day problems. By Koontz and Weihrich management is the process of designing and maintaining an environment in which individuals work with such performance for optimizing efficiency in reaching goals. HENRI FAYOL identified the main operations in business management- technical, commercial, financial, security, accounting and administration. The administration function he further subdivided into organizational, coordinating, commanding, controlling and purveyance. The purveyance further included the concepts of forecasting and planning.  [i]   PG was facing certain disadvantages using the Henri Fayol method because it was not an empirical but more theoretical. Moreover PG wants to be innovative and wants to differentiate products by its formation. So they adopted the Cooper-Kleinschmidt study of innovation method which was based on the triangle process. The Innovation Diamond in Exhibit 1 began as a triangle process, Resources, and strategy the result of a 1990s Cooper-Kleinschmidt study of innovation across a Broad range of businesses.4 Procter Gambles management in the 1990s subsequently transformed the triangle into their Initiatives Diamond, shown in Exhibit 2.  [ii]   The Innovation Diamond is a guiding framework to help management focus on whats important to success: innovative strategy, a good idea-to-launch process, portfolio management, the climate and leadership. PGs Initiatives Diamond serves as a guide for each businesss product innovation efforts, and helps to focus managements attention on what is important to success. Heres what Bob McDonald, PGs Vice Chairman of Global Operations, says: The Initiative Diamond played a significant role in improving the business results in PGs Fabric Home Care global business unit. This work brought us a new discipline to manage our innovation programs, and yielded a major increase in the in-market success of our initiatives. We aligned our organization on how to use Stage-Gate ® success criteria and portfolio and resource management to deliver better innovations for the consumers we serve.  [iii]   The top half of PGs diamond in Exhibit 2 is strategic in nature, and captures the businesss product innovation strategy: goals, the mix of new products required to meet those goals, and the required resources. Portfolio management (or project selection) is thus closely connected to strategy. The bottom half of the diamond is more operational and focuses on delivering specific new product projects or initiatives: what resources must be put in place for each project; and how individual new product projects are managed so they succeed using PGs idea-to-launch SIMPLTM Methodology? Thus how the PGs business success has been generated through focusing on effective innovative Management. Peter F. Drucker says Leadership is the lifting of mans thinking to higher sights, the increment of mans performance to higher standard, the building of mans personality beyond its normal limitation. Alan Bryman offers the working definition of leadership as: the creation of a goal about a desired future state which seeks to mesh every members of an organization in its net. Many commentators trait spotting approach to; have argued or assumed that the performance of an organization depends on the quality of leadership exercised by its leaders; same is the case with PG organization. The single most enduring thing PG leaders can do is to identify develop our next generation of leaders. If we can get the right people with the right skills and experiences in place to run our business, the rest will take care of itself. By Lura Mattimore, Director, Leadership development PG. So the leader is someone who exercises influence over other people leading is a process of actuation. It provides an electrifying effect to the organization makes people action-oriented and bridges gaps within the organization. Distribution of work, delegation of authority and supervision of work should be done meticulously. There are various approaches to leadership such as trait spotting, style counseling, content fitting, New leadership. PG uses the trait spotting approach to leadership. PG leaders are built from within because they believe that their future success is entirely dependent on the ongoing strength of talent pipeline. So the first trait spotting in PG is done by PG leaders itself who select the next leader of the company by searching a quality of dedication towards the work. PG leaders are not born leaders at first they are just the ordinary people of the company. For PG people are the company most important asset. Their success depends entirely on the strength of the talent which they build from within manage with a disciplined process led by the CEO the senior leadership team. This is an essential element of how PG is designs to lead. Thus PG develop leaders whose purpose is to centre on improving more consumers lives in all parts of the world. Thus PG uses two dimensional style of leadership because it concerns for the production as well as for the people. People are the main asset of PG and for production they always wanted to get differentiated by their innovation method. Thus PG uses the two dimensional style. (Blake Mouton 1964) According to the Likerts there are four leadership systems: Exploitative Autocratic Benevolent authoritative Participative Democratic Democratic leaders have complete confidence and trust in their subordinates, they allow the subordinates to make decision for themselves; these types of leaders always motivate their subordinates by reward for achieving goals and to share the new ideas and opinion. PG uses the democratic type of leadership system. They believe to build their organization from within; PG consider their most important asset as the people of the company because of their faithful work excellent performance. Procter gamble respect all employees and consumers and offer them their trust on condition that they treat them similarly. PG also uses servant type of leadership because they always feels that the customers are the boss .And in servant leadership, leaders put the needs of their followers first. According to the John Adair Leadership is a social process in which an individual influences the behavior of others without using the path of violence. Below is the example of how the innovative product is developed under the innovative leadership of PG, which shows some relationship between leader and follower of the PGs. PG crank up on one on one consumer research, so the marketers of PG spend a time with the consumers, watching the way they wash, clean their floors, diapers their babies and asking about their habit and frustration. So based on this one on one technique PG opened a diaper -testing centre right down the hall of their office, where moms watch their babies get undressed, diapered, and measured by PG technicians. So one thing the PG learn from this experience is that parents are frustrated by the time it takes their youngsters to be toilet trained and they have to change their diapers every time when they wet those. So thus based on the comments received from the parents PG launch their new innovative product in the line of pampers whose mission was to dry diapers to helping moms with babys development. Thus how the PG is always innovative in the way of leadership to find new products which improves their relationship with their followers, as the consumers are the main boss of the PG. 7. Future Aspects: Strategy improvement: Through analysis of P Gs multi-brand strategy we realize that many of the benefits of this strategy are clear, but it is very difficult to achieve in the market, they have to note that several aspects of business practice. According to Sanjay Tiwari (2000), they can make some improvement by the ways below. A company which operates a variety of brands must have the appropriate strength; the work of brand extension is complicated.  From market research to product launch, to advertising, every job has a large number of enterprises to spend manpower and material resources. In the specific operation, they must be through careful investigation, to find the product differentiation. The industries in which according to the specific situation of enterprises, such as Procter Gambles consumer products industry which with easy access to a successful multi-brand strategy.   Structure Improvement: The improvement of structures of PG possibility could be to have wholly autonomous temporary groups or teams that are responsible for an entire project, and are split up as soon as it is successfully completed. Teams are often not very good for decision-making, and they run the risk of relational problems, unless they are small and have a lot of self-discipline. Actually, team members still require a definite leader, which is indicated from decentralization. It means the separation of the organization into competing autonomous divisions. PG has various branch brands, and some in one subject. Competition between own brands may seems unreasonable. However, changing corporate structure may encourage positive challenges among PG. In addition, appropriate manipulating probably is required during the management process. On the other hand, some inefficiency brands or areas may better to be abolished for saving funds and decrease expenses. Decision- making is very crucial of this innovation, which is easy to regret if prediction is wrong. Various differences of brands among PG could be helpful and practical in different occasions. However, this improvement could go to the opposite and create unexpected situation because sometimes the market could be influenced by news in many ways.